“You see many more Internet marketers and entrepreneurs using them,” Sweesy says. “It’s still kind of new, and the theory behind it isn’t necessarily intuitive. More people need to understand the value of Hangouts, but it’s just a matter of time before the bigger companies say, ‘Oh, now I get it. It’s about engagement. It’s real, it’s live. It’s interaction with customers.’ I’ve only started to see it explode in the past three months as more marketers understand the value proposition.”
Don continues his article giving examples of companies that have successfully employed Google+ and Google Hangouts in their marketing efforts over the last year.
After you read "Google+ Hangouts Move Towards Acceptance as Marketing Tools" check out the other related posts below and let me know what you think on Google Plus
In summary Don's article has deepened my conviction that consumers are soon going to expect businesses to give to give this this level of interaction. Businesses that do not will be forgotten and left behind.
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